Unifying Shark and Ray messaging across Zoos and Aquariums

The AZA SAFE Shark and Ray Messaging Framework has been developed in consultation with a cross-section of the shark science community. The Framework links to the communication priorities of global scientists working on shark research and conservation, and is organized into 4 broad themes under which specific messaging about sharks and rays can be developed and tested. 


Messaging Resources

Messaging Audit

The resources needed to audit your shark messaging and verify alignment with the above frameworks. This audit can be completed by frontline staff.

Communications Toolkits

The following resources can help you to strategically develop and deliver effective and impactful communication for your diverse audiences.

Speaking Up For the Ocean Toolkit, produced by Framing Matters and The Shark Trust, provides a host of tips and ideas for communicating about sharks and rays to maximize the impact and engage your audience.

The Reframing the Ocean Guide, produced by the Frameworks Institute, helps us better understand the importance of using metaphors and framing, when communicating complex scientific information, like ocean and shark conservation. Download the toolkits and speak up for the ocean!

Shark and Ray Species Fact Sheets

SAFE Shark and Ray partners, The Shark Trust, has produced species specific fact sheets for 17 species of sharks and rays. These fact sheets can be used to share information with your audiences.

Additional Fact Files can be found by visiting the Save our Seas Foundation World of Sharks pages.